• ABOUT US
    ABOUT US
  • TEAM
    TEAM
    • Jean-Pierre SCANDELLA
      Jean-Pierre SCANDELLA
    • Hervé NOVELLI
      Hervé NOVELLI
    • Anne MAZUEL
      Anne MAZUEL
    • Franck PASQUET
      Franck PASQUET
    • Benoît ANDRADE
      Benoît ANDRADE
    • Marie-Jo VILLEGAS
      Marie-Jo VILLEGAS
    • Alexis BRODSKY
      Alexis BRODSKY
    • Philippe MILLOT
      Philippe MILLOT
    • Estelle FONTAINE
      Estelle FONTAINE
    • Vincent MONNET
      Vincent MONNET
    • Eudes LE GARS
      Eudes LE GARS
    • Patrice SINTHON
      Patrice SINTHON
    • Cécile MAU
      Cécile MAU
    • Amanda SALAS
      Amanda SALAS
    • Adrien RICHARD
      Adrien RICHARD
    • Loïc BEURAERT
      Loïc BEURAERT
  • EXECUTIVE SEARCH
    EXECUTIVE SEARCH
    • Our approach
      Our approach
    • Technologies
      Technologies
    • Digital
      Digital
    • Life and Health Sciences
      Life and Health Sciences
    • Industry
      Industry
    • Services & Consumer Goods
      Services & Consumer Goods
  • CONSULTING
    CONSULTING
    • Our Approach
      Our Approach
    • Strategy & Organisation
      Strategy & Organisation
    • Intelligence & Games
      Intelligence & Games
    • HR strategy
      HR strategy
    • Coaching Talent
      Coaching Talent
    • Talent management
      Talent management
    • Talent Onboarding
      Talent Onboarding
  • CONTACT
    CONTACT
  • NEWS
    NEWS
  • Language
    Language
    • Français
      Français
    • English
      English
logo
  • ABOUT US
    ABOUT US
  • TEAM
    TEAM
    • Jean-Pierre SCANDELLA
      Jean-Pierre SCANDELLA
    • Hervé NOVELLI
      Hervé NOVELLI
    • Anne MAZUEL
      Anne MAZUEL
    • Franck PASQUET
      Franck PASQUET
    • Benoît ANDRADE
      Benoît ANDRADE
    • Marie-Jo VILLEGAS
      Marie-Jo VILLEGAS
    • Alexis BRODSKY
      Alexis BRODSKY
    • Philippe MILLOT
      Philippe MILLOT
    • Estelle FONTAINE
      Estelle FONTAINE
    • Vincent MONNET
      Vincent MONNET
    • Eudes LE GARS
      Eudes LE GARS
    • Patrice SINTHON
      Patrice SINTHON
    • Cécile MAU
      Cécile MAU
    • Amanda SALAS
      Amanda SALAS
    • Adrien RICHARD
      Adrien RICHARD
    • Loïc BEURAERT
      Loïc BEURAERT
  • EXECUTIVE SEARCH
    EXECUTIVE SEARCH
    • Our approach
      Our approach
    • Technologies
      Technologies
    • Digital
      Digital
    • Life and Health Sciences
      Life and Health Sciences
    • Industry
      Industry
    • Services & Consumer Goods
      Services & Consumer Goods
  • CONSULTING
    CONSULTING
    • Our Approach
      Our Approach
    • Strategy & Organisation
      Strategy & Organisation
    • Intelligence & Games
      Intelligence & Games
    • HR strategy
      HR strategy
    • Coaching Talent
      Coaching Talent
    • Talent management
      Talent management
    • Talent Onboarding
      Talent Onboarding
  • CONTACT
    CONTACT
  • NEWS
    NEWS
  • Language
    Language
    • Français
      Français
    • English
      English
logo
logo
Retour aux actualités

Packaging: A Marketing tool bearer of values and valuation

16 March 2016
-
Publications
-
Publié par Alexis Brodsky

Le packaging : un outil marketing porteur de valeurs et de valorisationThe way we consume is directly related to our interaction with brands, images, values and the imaginary side that they convey and to which we adhere and identify ourselves.

The act of buying is of course conditioned by the product itself, its intrinsic qualities and, of course, its price. But in this decision to buy, the packaging – the first visual and physical contact with the product – is far from being negligible. Making a product visible, immediately identifiable, attractive and desirable requires paying special attention to the way that it is packaged and presented: indeed, a “good” packaging is a very powerful tool of enhancement for the product.

 

Marketing teams (especially in the Luxury and Beauty sectors) compete in creativity in order to enhance the quality and originality of their products’ packaging, requiring packaging suppliers to redouble their ingenuity in order to offer solutions that are both innovative and reasonable in terms of costs and – a new factor – that are environment friendly.

This is an ambitious challenge that the packaging industry does not fail to face.

 

ARROWMAN Key Insights

Alexis BRODSKY noted that in order to meet these exigent requirements, packaging industrials adapted themselves: integration of design teams providing more innovation, modernization of the graphic chain (printing techniques), introduction of new and more recyclable materials, rationalization of the manufacturing processes, optimization of the supply chain, development of new services…

These trades change and new skills and expertise are needed in order to support this evolution.

Therefore, recruiting for the packaging industry requires an in-depth understanding of the challenges that this competitive sector is constantly confronted with. In this context, knowing how to identify, evaluate and attract the best talents makes the difference more than ever.

Alexis BRODSKY, Associate Director of ARROWMAN Executive Search, Industry Expert and in charge of the International sector.

 

Tags
Alexis BrodskyABrodsky
⇤ Précédent
(Français) Le packaging : un outil Marketing porteur de valeurs et valorisation
Suivant ⇥
Cocktail on the theme of “Internet of Things”

Alexis Brodsky

Publications liées

Publications que vous ne devriez pas manquer
Recrutement d'expert de la distribution - Supply & Retail

Supply & Retail

6 August 2014
-
Publié par Franck Pasquet
[:en]http://www.arrowman.eu/?p=3875[:]
En savoir plus →
Publications
1 Temps de lecture
consultants-72-20

ARROWMAN Executive Search: 12 years marked by wonderful encounters and our entrepreneurial spirit!

27 May 2016
-
Publié par Jean-Pierre Scandella
[:en][:]
En savoir plus →
Publications
1 Temps de lecture
(Français) Smart manufacturing - SMART INDUSTRIE

SMART INDUSTRY

24 September 2018
-
Publié par Benoit Andrade
[:en][:]
En savoir plus →
Publications
2 Temps de lecture
icone-logo
ArrowmanES
>> Arrowman sur Twitter
Arrowman Executive Search has the pleasure to participate in this successful annual event of Lense & Lumen Advisory… https://t.co/SlEKz5X0ly
302 days ago - ArrowmanES
Toute l’équipe d'Arrowman Executive Search est heureuse d’accueillir Guillaume de Saint-Savin au sein d'Arrowman Ex… https://t.co/UACvqUxgc2
348 days ago - ArrowmanES
Retrouvez sa trajectoire à partir de ce lien : https://t.co/qh1QPcGUCT
over a year ago - ArrowmanES
Toute l’équipe d'Arrowman Executive Search est heureuse d’accueillir Patrice Sinthon au sein d'Arrowman Executive S… https://t.co/KfgYohSflI
over a year ago - ArrowmanES
Nous sommes heureux d’accueillir Eudes Le Gars au sein d'Arrowman Executive Search. Son expertise de la Practice… https://t.co/FEDI67CIc7
over a year ago - ArrowmanES
Nous sommes heureux d’accueillir Charles-Henri LESTAVEL au sein d’Arrowman Executive Search. Son expertise des… https://t.co/qzUnHrFMBq
over a year ago - ArrowmanES
Première édition des Rencontres de Mac Mahon le Mardi 6 octobre 2020 à 18h30 autour du thème "les entreprises à l'è… https://t.co/kDSZWr3xBS
over a year ago - ArrowmanES
Félicitation @Vincent_Monnet Vincent Monnet pour tes 5 ans au sein d’ @ArrowmanES en tant que Directeur Associé. To… https://t.co/dgkK7X1tyV
over a year ago - ArrowmanES
Découvrez l'expertise d'@AlexisBrooodsky, Directeur Associé d'@ArrowmanES - Directeur de la Practice Industrie & Se… https://t.co/uRe5M6F9tQ
over a year ago - ArrowmanES
Découvrez l'expertise d' @AnneMazuel, Directeur Associée d'@ArrowmanES - Directeur des Practices Consumer & Global… https://t.co/MJijSelsC6
over a year ago - ArrowmanES
LATEST POSTS
  • 2 January 2023
    Happy New Year 2023!
  • 15 November 2022
    Entreprendre et réussir au féminin dans le Digital Marketing !
  • 27 September 2022
    L&L ADVISORY GROUP MEETING IN STOCKHOLM
KEEP IN TOUCH
Arrowman Executive Search is an independent player specialised in consultancy and direct approach recruitment.
We focus on entrepreneurship and innovation, which distinguishes us from other companies.

Arrowman Executive Search provides Clients access to our rich innovation ecosystem, the advantages of our established Executive Search methodology, and our extensive knowledge of their markets to ensure the success of their endeavours.
Packaging: A Marketing tool bearer of values and valuation - Arrowman Executive Search