The way we consume is directly related to our interaction with brands, images, values and the imaginary side that they convey and to which we adhere and identify ourselves.
The act of buying is of course conditioned by the product itself, its intrinsic qualities and, of course, its price. But in this decision to buy, the packaging the first visual and physical contact with the product is far from being negligible. Making a product visible, immediately identifiable, attractive and desirable requires paying special attention to the way that it is packaged and presented: indeed, a “good” packaging is a very powerful tool of enhancement for the product.
Marketing teams (especially in the Luxury and Beauty sectors) compete in creativity in order to enhance the quality and originality of their products packaging, requiring packaging suppliers to redouble their ingenuity in order to offer solutions that are both innovative and reasonable in terms of costs and a new factor that are environment friendly.
This is an ambitious challenge that the packaging industry does not fail to face.
ARROWMAN Key Insights
Alexis BRODSKY noted that in order to meet these exigent requirements, packaging industrials adapted themselves: integration of design teams providing more innovation, modernization of the graphic chain (printing techniques), introduction of new and more recyclable materials, rationalization of the manufacturing processes, optimization of the supply chain, development of new services…
These trades change and new skills and expertise are needed in order to support this evolution.
Therefore, recruiting for the packaging industry requires an in-depth understanding of the challenges that this competitive sector is constantly confronted with. In this context, knowing how to identify, evaluate and attract the best talents makes the difference more than ever.
Alexis BRODSKY, Associate Director of ARROWMAN Executive Search, Industry Expert and in charge of the International sector.
